The brand even uses the leftover fabric to make hair ties and little potlis. Ed-a-Mamma is a conscious clothing brand that cares about children and the Earth. The brand is dedicated towards cutting down the waste produced during the making of the clothes and that the leftovers will be used in hair ties and potlis (Bags). Bhatt has already invested in the beauty […] Ed-a-Mamma is a brand that cares - about children and the earth. Shop from 136 Ed-a-Mamma Clothes & Shoes products, Discount up to 40%, Prices start from ₹ 224. With storytelling as it's focus, Alia Bhatt's label Ed-a-mamma where you can start this journey. # EdaMamma # ChildrenOfMotherEarth # ConsciousClothing # BetterTogether # ClothesToLiveIn # PlayWearForKids # TheHappyBean # KidsFashion # SustainableFashion # KidsClothing # … Alia Bhatt has turned entrepreneur, launching her own kidswear brand Ed-a-Mamma. Actor Alia Bhatt launched Ed-a-mamma, a conscious clothing line for children, in October. e-paper. Indian film actor Alia Bhatt launched her own conscious clothing apparel brand for children, Ed-a-Mamma, in October 2020.The brand caters to children aged two to 14. Bollywood actress Alia Bhatt after investing in Nykaa and StyleCracker is now into children’s clothing. Each collection in Ed-A-Mamma is said to feature a signature print. A couple of days ago, Alia Bhatt took to her social media and introduced her homegrown clothing brand for kids, Ed-a-Mamma! Alia Bhatt talks about her new venture - a special clothing line for children. Alia Bhatt speaks about her brand endorsements. The buttons are not made of plastic. The star celebrities are receiving clothes from the newly launched brand Ed-a-Mamma, they seem to be super happy with the clothes and praised Alia for her brilliant thought. Fully Homegrown: Alia Bhatt Launches Kidswear Brand Ed-a-Mamma thequint.com - Quint Entertainment. From na... tural fabrics to buttons that are plastic-free, we’re on a mission to make the world a better place, one garment at a time. To begin with, it’s a line of children’s clothing. Get App. Ed-a-mamma offers clothes for children in the age group of 2-14 years Currently, the brand is available on the online babycare store FirstCry with clothes ranging from INR 350 For 2 to 14-year-olds. In April 2021, Ed-a-mamma will also launch its own e-commerce website. While it launched in October on Firstcry.com., Bhatt made the announcement on Instagram a few days ago. December 04, 2020 Actress Alia Bhatt has now turned an entrepreneur by launching a sustainable and conscious clothing line for children, called Ed-a-Mamma. 119. Alia took to Instagram to share the details about her brand, which is totally homegrown brand and fully atmanirbhar "Ta da! With this clothing line, the actress is … Our garments have been thoughtfully designed and made. The maiden run of the brand comes in three collections - … The bootstrap startup caters to children in the age group of 2-14 years. The tags double up as bookmarks. The brand markets itself different from other competitors, by offering a range of naturally sources and sustainable apparel for children in the age group of 2-14 years. She also promoted the idea of environment-friendly clothing for a better future. Fabrics have been made in local factories, garments have been manufactured across Delhi, Noida, Calcutta, Tirupur and Mumbai. But this is more than just a brand. Bhatt has been conceptualising an Ed-a-Mamma universe for two years. Bhat discloses, “I am creating a world that children should want to experience, I’m very clear on that. Ed-a-Mamma. Alia Bhatt recently launched her own brand, Ed-a-Mamma for kids below 14. Ed-a-Mamma clothes are made keeping the environment in mind. By Cheena Khanna On Nov 26, 2020. Presenting Ed-a-Mamma! The Kalank star has launched a startup called Ed-a-mamma which caters to the kidswear category. Ed-a-Mamma ensures utmost comfort to the children throughout the day, even while playing. It is a completely homegrown brand, which resonates with the ‘vocal for local’ ethos. The brand offers a wide range of naturally sourced and sustainable apparel for kids of 2-14 years. Actor Alia Bhatt starts a children’s clothing brand Ed-a-Mamma; a sustainable clothing brand Bollywood actress Alia Bhatt after investing in Nykaa and StyleCracker is now into children’s clothing. The maiden run of the brand comes in three collections, including Veggie Squad, Friends of the Ocean, and Candyland, with apparel for little girls and boys ranging from tops, tees and shirts, skirts, dresses, jumpsuits and bottoms. The brand is pegged on storytelling and engaging with children at multiple levels. Written By. Ed-a-Mamma is a self-funded start-up brand that caters to children in the age group of 2-14 years. Nearly 70% of the stock of Ed-a-mamma has already been sold out since it was launched 6 weeks ago and Alia took to her Instagram today to share a few promotional pictures for the brand… Ed-a-Mamma will be a series of products all designed to help us put our planet first … For 2 to 14-year-olds. Actor Alia Bhatt starts a children's clothing brand Ed-a-Mamma; a sustainable clothing brand. A completely homegrown brand, Ed-a-Mamma is currently available on the ecommerce platform Firstcry, and has sold 70 percent of its first season's collection in six weeks of launch. Alia had earlier invested in e-commerce firm Nykaa, and fashion styling platform Stylecracker. All the clothes are environment friendly, made from natural fibres with plastic free buttons and trims. The actress with investments in platforms like Nykaa and Stylecracker, has fully funded Ed-a-mamma … She has embarked upon with a fashion brand for kids – ranging 2 to 14 years called Ed-a-mamma. Alia has turned an entrepreneur and recently launched her apparel brand for children - Ed-a-Mamma. Ed-a-Mamma is a completely homegrown brand, which resonates with the ‘Vocal for Local’ ethos. Alia has plans to launch it on multi-brand e-commerce platforms like Amazon and Flipkart by early next year. Alia also delivered clothes Tollywood’s star kids and shared a beautiful picture. Our fabrics are fibre based, we use AZO free dyes and our buttons and trims are plastic-free. 290.5k Likes, 804 Comments - Alia Bhatt ☀️ (@aliaabhatt) on Instagram: “Ed-a-Mamma Conscious clothing for children to live in ️ #Edamamma #ChildrenOfMotherEarth…” ️ To begin with, it’s a line of children’s clothing. While the pandemic set their summer 2020 launch back, a series of stories will follow up taking us in deeper in that universe. Read stories listed under on Ed-a-Mamma. It offers sustainable clothes for children in the age group of 2-14 […] Actor Alia Bhatt recently took to Instagram to share details about her new line of children’s clothing, named Ed-a-Mamma. With nature themes. Shop for 100% genuine Ed-a-Mamma products with Free Shipping COD options available.Girls The brand offers a range of naturally sourced and sustainable … And each garment comes with a seedball that takes kids (and parents) back to nature. Ed-a-Mamma is a completely homegrown brand, which resonates with the ‘Vocal for Local’ ethos. Actress, investor, and now an entrepreneur, Alia Bhatt has launched a conscious clothing line for kids called Ed-a-Mamma. Share. Our unique prints are designed to spark ideas and tell new stories. What Is So Special About This Brand? The brand has a range of […] Actor and investor Alia Bhatt has launched a new apparel brand for children called Ed-a-mamma. Alia Bhatt’s lead Ed-a-Mamma will be the brand that is … The highest-earning woman in Forbes India’s Celebrity 100 list in 2019, 27-year-old actor Alia Bhatt has launched her own sustainable children’s brand called Ed-a-Mamma. Alia Bhatt launches Ed-a-Mamma - here's all you need to know about her clothing brand for children. The brand uses buttons made from natural fibres. Used clothes can be discarded in a compost pile once your kids have outgrown them. Venturing into sustainable fashion, this kidswear brand offers a range of naturally sourced clothes for children in the age group of 2-14 years. Bollywood actress Alia Bhatt has launched her startup venture Ed-a-mamma in the kids wear category. “Ed-A-Mamma combines two things that I care deeply about – our planet and our children. As of now the brand is being run by in-house design, marketing and operation team. Images Multimedia Private Limited Registered Office :- S-61 A, Okhla Industrial Area, Phase-II, New Delhi -110020 CIN:- U22122DL2003PTC120097 Entertainment Bollywood Hot News. (Also Read: Alia Bhatt Makes Us Say ‘Checkmate!' The kidswear line’s core focus is on sustainability, and the clothes will be environmentally friendly, that is, made from natural fibers with plastic-free buttons and trims. Sania Kader . Also Read: Alia Bhatt: Stardom and Beyond Yes, you heard it right after her investment in ventures like the fashion styling platform called StyleCracker and a beauty e-tailer Nykaa she is back in the news for her next venture Ed-a-mamma. Presenting Ed-a-Mamma! Buy Ed-a-Mamma Clothes & Shoes products online in India at best prices from Firstcry.com. Everything about Ed-a-mamma is homegrown. It's made from natural fabrics. It is truly a Made in India brand right from the ideas, to designs and then procurement, production and the entire supply chain. By FPJ Web Desk. Alia Bhatt Ed-a-mamma kids clothing venture. Bollywood Actor Alia Bhatt has launched a All-Indian and eco-friendly kidswear brand Ed-a-mamma. Ta da! Actor Alia Bhatt, after investing in a few startups, has started an online clothing brand for kids called Ed-a-Mamma. Alia Bhatt has turned in an entrepreneur after the launch of her own startup venture in the kidswear category called Ed-a-mamma. The brand is currently available on online babycare store FirstCry, with the range starting at Rs 350. The actress reveals she backed the conscious apparel brand to foster a love for nature among children April 2021, Ed-a-Mamma will also launch its own e-commerce website each garment comes with a seedball takes... Environment in mind couple of days ago, Alia Bhatt took to Instagram to share the details about new. Ideas and tell new stories Alia also delivered clothes Tollywood’s star kids shared. Cares about children and the Earth even uses the leftover fabric to make hair ties and potlis! 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